High:
Low:
Wind:
Chance of precipitation:

Forecast

close
Wednesday, August 5 Business

WWE hires new chief financial officer

STAMFORD — WWE has hired a new chief financial officer, filling one of the positions vacated by the departure of its former co-presidents six months ago.

Kristina Salen, who previously served as the first chief financial officer of e-commerce firm Etsy, is set to start at the Stamford-based company on Aug. 3. At Etsy, she grew the business from $895 million in gross sales to $3 billion in four years, led and executed the company's initial public offering and built and managed its operations across many departments, according to a WWE statement announcing her appointment.

She has also held chief financial officer or chief operating officer roles with Moda Operandi and Translation Enterprises/United Masters and managed global media and telecom funds with Fidelity Investments.

Then Co-Presidents George Barrios and Michelle Wilson left WWE in January, following a year of disappointing financial results. Barrios had also served as CFO.

In a statement at the time, the company said that its board had decided to remove Barrios and Wilson from their positions. They had both been promoted to co-president in 2018.

In the past six months, Frank Riddick III, a member of WWE’s board for more than 11 years, has served as interim chief financial officer.

The firm still has an opening for chief revenue officer, a position formerly held by Wilson.

No one currently holds the president title, according to the executive listings on WWE’s website.

Vince McMahon remains CEO and chairman. Other top-level officials include Chief Brand Officer Stephanie McMahon and Executive Vice President of Global Talent Strategy and Development Paul “Triple H” Levesque, a 14-time holder of WWE’s heavyweight championship and Stephanie McMahon’s husband.

“We have a deep team of talented, experienced and committed executives across the organization,” Vince McMahon said when Barrios and Wilson left. “The board and I have great confidence in our collective abilities to create compelling content, engage our global fan base across platforms, increase revenues, and drive shareholder value.”

In response to the coronavirus crisis, WWE in March moved its TV show production — including flagship programs “Raw” and “SmackDown” — to a closed-doors setup at its training center in Orlando, Fla.

The company has continued filming despite the surge in COVID-19 cases in Florida in recent weeks. The company said its medical screenings of performers and production staff include coronavirus testing.

pschott@stamfordadvocate.com; Twitter: @paulschott

Paul Schott|Staff reporter

loading